When cross-border sellers choose to market on Instagram, they can consider posting. So, how can we maximize the exposure of Instagram posts? Let’s take a look at the following strategies.

1. Timely Posting

Research shows that the best time to post on Instagram is Wednesday at 5 PM. If sellers want to get more exposure, they must post during the most active time. Avoid office hours from 8 AM to 5 PM, and evenings and mornings are the best times to post on Instagram. Don’t post too many photos at once.
Determine Determine the appropriate posting time according to the living habits of the target audience. If the seller’s main audience comes from overseas, they may be in different time zones from the seller.

2. Add Text Descriptions

Most people use hashtags to describe photos, and while hashtags are important, it’s also good to add some common words. Add some words and expressions.

3. Use Hot Hashtags

Hot hashtags provide more exposure, as long as people search for hashtags related to the topic, the seller’s photos will appear in the search results. When posting images, remember to use various hashtags and popular search hashtags, so that people have the opportunity to see the seller’s photos when searching for different hashtags.
Use appropriate hashtags, put selfie hashtags on self-portraits, friend photos on friend photos with the BFF hashtag.
Label the photo’s geographical location. If the photo is related to a certain place, set the Instagram location so that people in that area can find and like local photos.
Research shows that 11 hashtags are the best, too many hashtags will make the seller’s posts look confusing, and too few hashtags will make various people see the seller’s posts. The number of hashtags should be just right.

4. Pay Attention to People Who Like the Seller’s Photos

Using hashtags may attract some strangers to like the seller’s photos. If they are interested in the seller’s photos or personal information, seize the opportunity to contact them, they may become the seller’s new fans.