Twitter has a wide user base and is a great lead generation platform for cross-border sellers to run advertisements. So, for cross-border e-commerce operations, what are the copywriting skills for running Twitter ads? Here are some tips from HaiXi Cross-border Talent Network for you. If you are interested, don’t miss it.

First of all, Twitter advises sellers to use the “3R” method for powerful promotion:

The 3 Rs refer to resonation, relevance, and recency, which means sellers need to consider the following three questions: whether people respond to the advertisement, whether the content is obviously related to the interests of the target audience, and whether the news is fresh enough.

In addition, Twitter also shared some more specific tips to help improve the effectiveness of Twitter ads.

First of all, the advertising experts of Twitter emphasized the importance of effective creative elements, noting that sellers should always refresh the visual effect and maximize participation.

As Twitter says, ad campaigns that are creative, persuasive, and have clear calls to action usually perform better than those that don’t have these elements. And using 3-5 colorful advertising materials, attractive images, and interesting actions can attract the audience’s attention and increase the chance of advertising success.

Therefore, it is worth sellers’ time and effort to provide more eye-catching visual effects for your advertising campaigns. In this process, they can use a series of creative tools and applications.

Secondly, Twitter’s advertising team also advises sellers to try different CTAs in Twitter ads to measure the response.

For example, sellers can test more direct CTAs (such as “get a quote”, “buy a ticket” or “buy our product”) and less direct CTAs (such as “learn more”).

By testing different ad campaigns, sellers can find the right CTA, which may have a significant impact on the ad’s effectiveness and improve the return on investment.

Finally, to guide advertising viewers to use CTAs without being distracted by words, Twitter advertising experts advise sellers to post short and concise tweets, preferably fewer than 100 characters.

Twitter also gives similar advice when using hashtags. While hashtags can help you participate in discussions of trends, they can also distract from the delivery of your message, so that your audience can click on other content in the tweet.